Why Billboard exists

Billboard exists because of a blank screen. We had Apple TVs on our own walls, locked in Conference Mode so people could cast, showing Apple's grey nothing the rest of the day. The fixes on offer were per-screen software priced for companies with logo walls, or a weekend of duct tape we'd own forever. So we built the thing we wanted: our own photos on our own hardware, AirPlay untouched, one flat price a finance office can approve without a meeting. Then we kept going until it could survive a power cut, a lost remote, and a year of nobody thinking about it. That last part is the product.